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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
Michael D. Johnson, Anders Gustafsson
ISBN: 978-0-7879-6156-5
Hardcover
208 pages
May 2003
US $29.95 add_to_cart.gif

Other Available Formats: E-Book
 
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“…a very useful book…” (Managing Service Quality, June 2004)
 
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