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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Scott M. Davis, Michael Dunn, David A. Aaker (Foreword by)
ISBN: 978-0-7879-6255-5
Hardcover
320 pages
October 2002
US $29.95 add_to_cart.gif
 
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Audio Interview with Michael Dunn
Listen to an interview with Michael Dunn, recorded for SkyRadio. The interview is in a PC-compatible WindowsMedia format.

 
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