Foreword (Paulette Maehara).

A Word on the First Edition.

Preface.

Acknowledgments.

The Editor.

The Authors.

PART ONE: FUND RAISING: CONTEXT AND PHILOSOPHY.

1. Contemporary Dynamics of Philanthropy (Eugene R. Tempel).

2. A Philosophy of Fund Raising (Henry A. Rosso, Introduction by Eugene R. Tempel).

PART TWO: FUNDAMENTALS OF SUCCESSFUL FUND RAISING.

3. Plan to Succeed (Timothy L. Seiler).

4. Organizational Strengths and Vulnerabilities (Eugene R. Tempel).

5. Developing a Constituency for Fund Raising (Timothy L. Seiler).

6. Developing and Articulating a Case for Support (Timothy L. Seiler).

7. The Total Development Plan (Timothy L. Seiler).

PART THREE: BUILDING BLOCKS FOR SUCCESSFUL FUND RAISING.

8. The Annual Fund (Henry A. Rosso, Introduction by Robert Schwartzberg).

9. Gifts of Significance (James M. Hodge).

10. Building Endowment (Edward C. Schumacher).

11. Capital Campaigns (Robert Pierpont).

12. Establishing a Planned Giving Program (Dean Regenovich).

PART FOUR: SOURCES OF FUND RAISING.

13. Individuals as Donors (Margaret M. Maxwell).

14. Corporate Giving and Fund Raising (Dwight F. Burlingame).

15. Foundation Fund Raising (Gwendolyn Perry).

16. Women as Donors (Andrea R. Kaminski).

17. Trends in Major Donor Behavior and Innovative Approaches to Philanthropy (Lilya Wagner).

18. Embracing Diversity in Fund Raising (Lilya Wagner).

PART FIVE: SUCCESSFUL FUND RAISING METHODS.

19. Direct Mail (Mal Warwick).

20. The Internet as a Fund Raising Vehicle (Theodore R. Hart).

21. Special Events for the Twenty-First Century (Alan L. Wendroff).

22. Fund Raising at the Grassroots Level (Kim Klein).

PART SIX: MANAGING SUCCESSFUL FUND RAISING.

23. Managing the Fund Raising Program (Elizabeth A. Elkas).

24. Leadership and Team Building (Kay Sprinkel Grace).

25. The Trustee's Role in Fund Raising (Skip Henderson).

26. Thinking Strategically About Information (Sheree Parris Nudd).

27. The Effective Use of Technology in Nonprofits (Janice Kercheville, Jim Kercheville).

28. Accountability and Budgeting: Assessing Costs, Results, and Outcomes (James M. Greenfield).

29. Selecting and Working with Fund Raising Consultants (Jim Reid).

PART SEVEN: ETHICS, STEWARDSHIP, AND THE FUTURE OF THE FUND RAISING PROFESSION.

30. Ethical Frameworks for Fund Raising (Eugene R. Tempel).

31. Practicing Stewardship (Daniel Conway).

32. International Perspectives on Fund Raising (Lilya Wagner, Marcella Orvaņanos de Rovzar, Ben Imdieke).

33. Fund Raising as a Profession (Alice Green Burnette).

34. Resources for Strengthening Fund Raising Skills (Lilya Wagner).

Glossary of Fund Raising Terms.

References.

Index.