Home Business Non Profit Education K-12 Higher and Adult Education Public Health and Health Services Spirituality and Religion Parenting and Relationships Psychology
Join Email Mailing List Join Postal Mailing List
josseybass.com
Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization
James D. Bamford, Benjamin Gomes-Casseres, Forbes LLC
ISBN: 978-0-7879-6462-7
Hardcover
432 pages
December 2002
US $55.00 add_to_cart.gif

This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.



Other Available Formats: E-Book
 
"This is right on target." (Journal of Product Innovation Management; 1/1/2005)

"A one-stop source of the best advice from the best thinkers on alliances in the past decade." —John R. Harbison, president, Raytheon Commercial Ventures Inc., coauthor Smart Alliances

"In today's environment, creating sustainable value for customers and shareholders requires building effective alliances. This thoughtful book gives practical insights on how to do so with one partner, as well as state-of-the-art thinking on how to manage an entire portfolio of partners. It offers clear steps to help managers at all levels develop their own best practices. In short, it is must-reading for managers in any firm that wants to work with leading-edge, alliance-savvy partners or that is striving to become one itself." —Steve Steinhilber, vice president, strategic alliances, Cisco Systems

"Today, alliances are essential building blocks for companies to achieve stronger and more effective market presence. In Mastering Alliance Strategy, the authors skillfully present a comprehensive guide to designing, managing, and organizing successful alliances." —Yotaro Kobayashi, chairman of the board, Fuji Xerox Co., Ltd.

"A great bridge between theory and day-to-day practice. It will be valuable to companies developing an alliance strategy for the first time, as well as to those with substantial experience." —Dr. Rüdiger Grube, senior vice president for corporate development, DaimlerChrysler AG

 
Find supplements, online resources, and technology solutions for this title on Wiley.com.
Share This      Printer Ready Printer-ready version