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To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record
Philip H. Mirvis, Karen Ayas, George Roth
ISBN: 978-0-7879-6677-5
Hardcover
272 pages
May 2003
US $26.95 add_to_cart.gif

Other Available Formats: E-Book
 
Preview: The View from the Desert.

Part I: Turnaround.

1. Wake-Up Call.

2. Rebuilding the Business.

Part II: Takeover.

3. Merger or Takeover?

4. Going into Therapy.

5. Revolution and Chaos.

Part III: Transforming the Organization.

6. 180 Leaders in Charge.

7. Community or Cult?

8. The McVan den Bergh Clan.

Part IV: Transforming the Business.

9. Growing a Market: Foods.

10. Growing a Brand: Fats.

11. Cascading Change: Uniquisine, Calvé, Royco, and Nassaukade.

Part V: Transfer.

12. To the Desert.

13. The Legacy of Growth.

Part VI: Takeaways for Leading Change.

14. Change Models and Methods.

15. Change as Theater.

16. Holistic Integration.

Appendix 1: Cast of Characters—Then and Now.

Appendix 2: Learning History.

Notes and Sources.

Acknowledgments.

About the Authors.

Index.

 
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