Arthur B. VanGundy is professor of communication at the University of Oklahoma and president of VanGundy & Associates, a creativity and innovation consulting firm. He has almost thirty years experience in higher education and idea-generation training and facilitation. VanGundy is the author of numerous books including 101 Activities for Teaching Creativity and Problem Solving from Pfeiffer.

Robert Alan Black has been a creative-thinking consultant working with Fortune 500 to 1000 corporations, industrial firms, governments, and police departments in the United States and around the world, since 1976.

Holly M. O'Neill is founder and president of Talking Business, a marketing consultancy that specializes in focus groups, branding, and brainstorming.