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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation [E-Book]
Michael D. Johnson, Anders Gustafsson
ISBN: 978-0-7879-7067-3
E-Book
208 pages
June 2003
US $21.99 add_to_cart.gif

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“…a very useful book…” (Managing Service Quality, June 2004)
 
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