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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation [E-Book]
Michael D. Johnson, Anders Gustafsson
ISBN: 978-0-7879-7067-3
E-Book
208 pages
June 2003
US $21.99 add_to_cart.gif

Important E-Book Information
 
Description
Table of Contents
Author Information
Reviews
 
Preface

1. Competing Through Services

2. Creating a Service Advantage

3. Service Maintenance: Removing Things Gone Wrong

4. Improving Service Performance: Adding Things Gone Right

5. Service Innovation

6. Lead the Way

Appendix: The IKEA Saga

Notes

The Authors

Index

 

 
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