Introduction: Teaching Your Values and Ethics Will Plant Them Across Your Organization 1
Noel M. Tichy, Andrew R. McGill

PART 1 The Abuse 21

1 Business Ethics Reality Stunned Americans as Enron, Others Misled Investors and Employees 23
Andrew R. McGill

2 Ethics and Culture of ServiceMaster Sustain Important Values Over Time 53
C. William Pollard

3 Sustaining Business Ethics Requires Teachable Point of View 57
Jonathan Ward

4 Business Ethics in Skeptical Times 61
James A. Baker III

5 Peripheral Issues Can Evolve; "Core Ethics" Must Be Stable 77
C. K. Prahalad

6 We Need Great Leader-Teachers with Great Skills and High Ethics 87
Robert E. Knowling Jr.

7 Ethics "Honor One's Self" In Your Business Behavior 101
Robert Dolan

PART 2 The Aftermath 105

8 Values: The Best Tools to Lead a Large Global Organization 107
Jeffrey Immelt

9 Competence Without Credibility Won't Win in the Long Run 125
Anjan Thakor

10 Leadership Dilemmas: Ethical Challenges Can Make or Break a CEO 135
James Hackett

11 Ethics and Fundamental Decisions: The Internally Directed and Other-Focused Mindset 159
Robert Quinn

12 Superstar Entrepreneur Meets Today's High-Bar Ethics: How Trilogy Is a Very Different Software Company 171
Joe Liemandt

13 Ethics, Virtuousness, and Constant Change 185
Kim Cameron

14 The Best Ethical Choices Come When Long-Term Impact Rules 195
Tim Fort

PART 3 The Ethical Future 209

15 Students Meet Ethical Dilemmas in Their Workplace Challenges 211
Noel M. Tichy and Six MBA Students

16 Ethical Markets Are Essential for Trust, Global Development 231
E. LaBrent Chrite

17 Living Beautiful Values Every Day Makes Focus: HOPE Special 237
Eleanor Josaitis

18 Corporate Global Citizenship: The Ethical Path for Business 247
Noel M. Tichy, Andrew R. McGill

Acknowledgments 272

The Authors 274

Index 281