ACKNOWLEDGMENTS.

MEET OUR CASE STUDIES AND INTERVIEWEES.

CHAPTER 1: FROM “HOW TO?” TO “HOW ABOUT…?”
Open Your Mind to New eLearning Possibilities.

CHAPTER 2: THE CREATIVE ECONOMY IS COMING!
Why a New eLearning Paradigm Is Needed.

CHAPTER 3: FROM ANDRAGOGY TO HEUTAGOGY
Consider True Self-Directed Learning, If You Dare.

CHAPTER 4: LIGHTS, CAMERA, eLEARNING!
Emotional eLearning.

CHAPTER 5: AS SEEN ON TV
Using Narratives and Drama in eLearning.

CHAPTER 6: ACTION!
Storytelling.

CHAPTER 7: WHAT A CHARACTER!
The ABCs of Character Development.

CHAPTER 8: ARE YOU TALKIN’ TO ME?
Creating Convincing Dialogue.

CHAPTER 9: IT WAS A DARK AND STORMY NIGHT . . .
Metaphors and Figures of Speech Capture Attention.

CHAPTER 10: VISUALLY ARRESTING
Good Graphical Style and Layout Encourage Learning.

CHAPTER 11: JUST THE TYPE
Increasing Impact Through Word Design.

CHAPTER 12: PUTTING THINGS IN PERSPECTIVE
Using “Camera” Angle to Attract and Involve.

CHAPTER 13: THE CREATIVITY ETHERNET
Thinking Outside the Recruiting Box.

CHAPTER 14: DIGGING DEEPER DAILY
Leveraging Everyday Research.

CHAPTER 15: I THINK ABOUT WHAT I THINK, THEREFORE I AM
The Benefits of Navel Gazing.

CHAPTER 16: THAT’S A WRAP!
Truth Is a Pathless Land.

MORE ON THE CREATIVE ECONOMY.

. . . AND EVEN MORE READING!

INDEX.