Bill Birchard is a freelance journalist who has been writing about management and the environment for more than twenty-five years. His work has appeared in Chief Executive, CFO, Fast Company, Strategy + Business, and Tomorrow magazines. He has also written for the Appalachian Trail Conference, the Montana Department of State Lands, and the U.S. Forest Service. He is the coauthor of two previous books, Counting What Counts and The One-Minute Meditator. On the web, see www.natureskeepers.net.