Preface.

Authors’ Note.

Introduction.

1. PASSION: You gotta have it or you gotta get it.

2. PEOPLE: You’re known by the company you keep.

3. MAKE IT PERSONAL: Everybody wants to be a regular.

4. PRODUCT: People don’t pay good money for bad coffee.

5. THE EYE OF INTENTION: If you don’t know where you’re going, you won’t know when you get there.

6. THE FOUR P’S: Big lessons from a small cup of coffee.

Epilogue: SIX WEEKS LATER.

A Page From Carol Wisdom’s Notes.

Discussion Questions: Applying the Four P’s to Your Work Experiences.

Appendix: Caffeine Facts.

Acknowledgments.

About the Authors.

Contact Page.