Preface.

The Author.

1. Management Work.

Health and Health Determinants.

Health Programs and Projects as Logic Models and as Organizations.

Program and Project Management.

The Work of Managers: Activities and Roles.

Managing Programs and Projects Ethically.

Managers and the Success of Programs and Projects.

Summary.

Chapter Review Questions.

Appendix A: Example of a Health Program.

Connecting Lifestyle and Health: A Grassroots Program Reaches Out to a Specific Community Group.

Appendix B: Example of a Health Project.

National Standards for Culturally and Linguistically Appropriate Services in Health Care.

2. Strategizing the Future.

Conducting a Situational Analysis.

Reconsidering and Revising the Logic Model.

Developing Operational Plans to Accomplish Desired Results.

Assessing Progress and Controlling Performance.

The Link Between Strategizing and the Performance of Programs and Projects.

Business Plans.

Planning for Interventions Undertaken by Programs and Projects.

Summary.

Chapter Review Questions.

3. Designing for Effectiveness.

Designing Logic Models.

Designing the Processes Component of Logic Models.

Creating Organization Designs.

Key Concepts in Organization Design.

Application of the Key Organization Design Concepts.

Informal Aspects of Organization Designs.

Summary.

Chapter Review Questions.

4. Leading to Accomplish Desired Results.

Motivation at Work.

Influence and Leading, Interpersonal Power and Influence.

The Ongoing Search to Understand Effective Leading.

Toward an Integrative Approach to Effective Leading.

Summary.

Chapter Review Questions.

5. Making Good Management Decisions.

Decision Making Defined.

Involving Other Participants in Decision Making.

Characteristics of Management Decisions in Programs and Projects.

The Decision-Making Process.

Summary.

Chapter Review Questions.

6. Communicating for Understanding.

Communicating: Key to Effective Stakeholder Relations.

A Model of the Communicating Process.

Barriers to Communicating Effectively.

Communicating within Programs and Projects.

Communicating with External Stakeholders.

Communicating When Something Goes Wrong.

Summary.

Chapter Review Questions.

7. Managing Quality—Totally.

Quality Defined.

Measuring Quality.

Managing Quality.

A Total Quality (TQ) Approach to Managing Quality.

Summary.

Chapter Review Questions.

8. Commercial and Social Marketing.

Commercial Marketing Strategies in Health Programs and Projects.

The 4 Ps of a Commercial Marketing Strategy.

Social Marketing in Health Programs and Projects.

Ethics in Commercial and Social Marketing Strategies.

Evaluating Commercial and Social Marketing Strategies.

Summary.

Chapter Review Questions.

Epilogue.

References.

Index.