Gary Erickson–businessman, consummate outdoor enthusiast, and environmentalist–is founder of Clif Bar Inc. Erickson has been featured in People, Health, Fortune Small Business, Reader's Digest, and many other magazines as well as newspapers and television.

Lois Lorentzen is professor of social ethics at the University of San Francisco. She is the author or editor of seven books and holds national offices with both academic and nonprofit organizations.