Marianne M. Szymanski is founder and president of Toy Tips, Inc., an international child development research group that conducts independent, academic, and scientific research on products from the toy and juvenile product industries. She has appeared on Oprah, CNN, Good Morning America, FOX, and numerous other national television segments. She is the editor of Kid Tips Magazine. Her Web site is www.toytips.com.
Ellen Neuborne is a veteran business journalist with more than a dozen years on the retail/marketing beat. She has covered the toy industry for USA Today, BusinessWeek, and www.Americanbaby.com.