“…This charming little book holds many secrets within its attractive covers….” (City to Cities, Jan/Feb 2005)

“…clearly encapsulates both the why and how of seven types of organisational storytelling”. (Knowledge Management, September 2004)

“…makes serious points about leadership and change…” (Financial Times, 29 July 2004)

“Squirrel Inc. is a wonderfully refreshing look at leadership that contains countless insights on how stories create meaning and can inspire even cynical management to act.  This book is both provocative and evocative.  It’s central message kept resonating in my head for weeks after reading it. I highly recommend this book¾and it is a great read, as well.”
--John Seely Brown, former chief scientist, Xerox Corp; and director of its Palo Alto Research Center (PARC)

“It is hardly a nutty idea that narrative is a useful means of transferring knowledge from one human—or squirrel to another. Steve Denning’s wonderful story about stories is a unique way to tell a fundamental truth about how organizations improve their performance.”
--Thomas H. Davenport, President’s Distinguished Professor, Babson College and Accenture Fellow

“I’ve witnessed the power of narrative in my work and life, but I haven’t had the tools to effectively employ story when I’ve needed it most. Denning’s book provides the ‘how to’ for which I’ve been looking.”
--M. Gary Ryan, director, Brand Development and Strategy, People Magazine

“Steve Denning is one of the most imaginative knowledge practitioners around, so it isn’t surprising that he’s produced a charming and illustrative fable about organizational life (among other things). Read it and grow wiser in the ways of squirrels and men!”
--Larry Prusak, coauthor, What’s the Big Idea and Working Knowledge

“The success of a leader can best be measured by how many who actually followed. In the management literature of today, we are overestimating the more rational dimensions of leadership and underestimating the importance of how to craft a story that attracts the fullness of human desire. Steve Denning's work is an important reminder and great inspiration to all leaders who wish to connect with their employees on all the human dimensions required to create true followership.”
--Mats Lederhausen, managing director, McDonald's Ventures, McDonald's Corporation