"In this era of tailoring the design of surveys for specific populations, Aday and Cornelius have produced a much-needed text. It breaks with the trend towards highly specialized books on one or two aspects of surveying to cover all steps in the process. This book will help students get the big picture while learning the details of the entire survey process, from hypothesis formulation and measurement to writing the final report. Because of its breadth--a rarity among current survey books--its influence outside the health sciences will be large."
—Don A. Dillman, Regents Professor and the Thomas S. Foley Distinguished Professor of Government and Public Policy in the Department of Sociology and Department of Community and Rural Sociology, Washington State University

"Aday and Cornelius have created a comprehensive volume that is impressive in both breadth and depth and that expertly covers the range of topics that health survey researchers, and survey researchers in general, need to master.  As both a training tool and reference, this book is a tremendously valuable resource."
—Gordon Willis, Ph.D., associate professor, Joint Program for Survey Methodology, University of Maryland