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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
Joanne Scheff Bernstein, Philip Kotler (Foreword by)
ISBN: 978-0-7879-7844-0
Hardcover
320 pages
November 2006
US $27.95 add_to_cart.gif

Other Available Formats: E-Book
 
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Joanne Bernstein is the executive director of Lake Forest Symphony in Illinois.
 
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