PART ONE: GET SMART!

1 Essential #1: Discover.

2 Essential #2: Commit.

PART TWO: GET READY!

3 Essential #3: Diagnose.

4 Essential #4: Prepare.

PART THREE: GET IT DONE!

5 Essential #5: Create.

6 Essential #6: Apply.

7 Essential #7: Market.

8 Essential #8: Nurture.

PART FOUR: WHAT IT MEANS FOR YOU.

9 You and Employer Brand.

Notes.

Acknowledgments.

The Authors.

Index.