V. Kasturi (Kash) Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School and cochairman of the School's Social Enterprise Initiative.

John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School and?was formerly dean of London Business School.??

Gustavo Herrero is the executive director of the HBS Latin American Research Center in Buenos Aires, Argentina.

Brooke Barton is research associate with the HBS Global Poverty Initiative.