1          Microcredit and Poverty Alleviation Strategy for Women: Who Are the Customers?

2          Understanding Consumers and Retailers at the Base of the Pyramid in Latin America

3          Marketing Programs to Reach India’s Underserved

  PART 2: Meeting the Poor's Basic Needs

4          Brcko and the Arizona Market

5          Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public

6          Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the

Generic Antiretroviral Business

7          Meeting Unmet Needs at the Base of the Pyramid: Mobile Healthcare for India's Poor

8          Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico’s Housing Crisis

9          Energizing the Base of the Pyramid: Scaling-up Successful Business Models to Achieve Universal Electrification

10        Utilities and the Poor: A Story from Colombia

11        The Expansion of Public Services into Poor Areas: The Case of Piped Gas in Cuartel V – Moreno

  PART 3: Building the BOP Value Chain

12        MULTIAHORRO: Barrio Store

13        Photography and the Low Income Classes in Brazil: A Case Study of Kodak

14        The Complex Business of Serving the Poor: Insights from Unilever’s Project Shakti in India

15        Creating strong businesses by developing and leveraging the productive capacity of the poor

16        ITC’s e-Choupal: A Platform Strategy for Rural Transformation

17        Nestlé’s Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition

  PART 4: BUSINESS & LEADERSHIP MODELS

18        Building New Business Value Chains with Low Income Sectors in Latin America

19        Developing Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines

20        When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets

  Part 5: ROLE OF GOVT. AND CIVIL SOCIETY

21        The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods

22        Houses for the Poor and New Business for Banks: The Creation of a Market for Affordable Housing

23        The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action

24        How Social Entrepreneurs Enable Human, Social, and Economic Development

25        Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico

26        Entrepreneurship and Poverty Alleviation in South Africa

27        A Gentler Capitalism: Black Business Leadership in the New South Africa

  PART 6: MEASURING SUCCESS

28        Microfinance: Business, Profitability, and the Creation of Social Value

29        Alleviating Global Poverty through Microfinance: Factors of Financial, Economic, and Social Performance

30        Strong Double Bottom Line Banking

31        H&R Block’s Refund Anticipation Loans:

Perilous Profits at the Bottom of the Pyramid?

32        When is Doing Business with the Poor Good – for the Poor? A Household and National Income Accounting Approach