Preface.

Introduction (Sylvia L. Lovely).

Part One: How Organizations Are Using Stories in Day-to-Day Operations.

1 How Can I Help You? Service with a Smile—and a Story (Susan Stites).

2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories (Marcy Fisher).

3 We Need More We and Less Me: How Stories Build Teams and Teamwork (Susan M. Osborn,Marcy Fisher).

4 You Get What You Give: Leadership in Action Through Stories (Lori L. Silverman).

5 Are We On Track? How Stories Impact Project Management (Denise Lee).

6 Who Said Money Is Everything? Story Is the New Currency in Financial Management (Alicia Korten, Karen Dietz).

7 We’ve Never Done It This Way Before: Prompting Organizational Change Through Stories (North McKinnon).

Part Two: How Organizations Are Using Stories Strategically.

8 The Sky Is Falling:When Difficult Times Call for a New Story (Michael J.Margolis).

9 Why Are We Here? Stories That Define Us (Evelyn Clark).

10 I Can See Clearly Now: Bringing Strategy Alive Through Stories (Madelyn Blair).

11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories (Steven N. Silverman, Susan J.Moore).

12 What’s in a Name? How Stories Power Enduring Brands (Ashraf Ramzy, Alicia Korten).

Part Three: Moving Stories into and Across the Organization.

13 It Pays to Be a Pioneer: Blazing a Trail for Stories (Lori L. Silverman).

14 What Do You Suggest We Do? Finding Answers and Ideas in Research (Jo Tyler).

15 There Are Five Sides to Every Story:Which Are You Missing? (Lori L. Silverman).

Tell Me Your Story.

Appendix 1: About the Interviewees.

Appendix 2: About the Contributors.

References.

Suggested Resources (Joanna Truitt).

Acknowledgments.

About the Editor.

Index.