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Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication
Mark Weiner
ISBN: 978-0-7879-8279-9
Hardcover
272 pages
June 2006
US $29.95 add_to_cart.gif

Other Available Formats: E-Book
 
Weiner… has left no stone unturned here; issues relating to audits, return on investment, new media and shifting objectives are brought forth. While that might seem very technical, Weiner's language is user-friendly and he carefully explains every aspect of the subject to avoid confusion. …Weiner's observations are peerless and his considerations set a new standard for the field.
Mark Hall on Timessquare.com
 
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