Lawrence Fogli is a former corporate executive, vice president of human resource activities, and external consultant. He is the creator of ServiceFirst, a test designed to help with the hiring of service-oriented employees, and the developer of the Sales and Service Excellence System.

The Professional Practice Series is sponsored by The Society for Industrial and Organizational Psychology, Inc. (SIOP). The series was launched in 1988 to provide industrial and organizational psychologists, organizational scientists and practitioners, human resources professionals, managers, executives, and those interested in organizational behavior and performance with volumes that are insightful, current, informative, and relevant to organizational practice.