"If you ever thought it was difficult or uncomfortable to ask for money, think again. This book empowers you to go out and do it again and again."
--Rachel Wawn, development manager, The Healing Foundation, London, England

"The Ask is a commonsense approach on how to ask anyone for money. It will enhance the skills of countless people around the country who need to ask for money so that philanthropy will grow immeasurably."
--John Burke, director of major gifts, The Passionist Missionaries, Union City, New Jersey

"Asking people for money is one of the most difficult ‘sales’ we can make, and no matter how noble the cause, having the right tools at our disposal can make the difference. This book provides all the tools necessary to complete the ‘sale.’"
--James Duffy, CFO and executive vice president, Vertrue Inc., Stamford, Connecticut

"Most of us, when put in a position to ask for a contribution for a worthy purpose, are uncomfortable making the approach. But when someone requests a donation from us, we do not think any less of them for asking. Insights offered here will help the reader bridge this gap and confidently ask the next time."
--Michael O’Reilly, vice chairman, The Chubb Corporation, Warren, New Jersey

"ASK and you shall receive. Get this book and you will be prepared for ANY ask, no matter the size or cause. It's the ‘go-to’ book for truly effective fundraisers. ASK for it today!"
--Sarah Holland, president, The Visibility Project, New York, New York

"With over one hundred sample dialogues, you can't afford not to buy this book!"
--William Bartolini, vice president for development, Northeastern University, Boston, Massachusetts