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Small Business & Entrepreneurship
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josseybass.com
Introduction by Anthony L. Iaquinto.
Introduction by Stephen Spinelli. PART ONE: DEVELOPING THE CORRECT FRAME OF MIND. Principle #1. Entrepreneurship Is a Career. Principle #2. Successful Entrepreneurs Are Just like You. Principle #3. There Are No Secrets to Success. Principle #4. Luck Is Part of the Equation. Principle #5. Never Reach for a Gallon When You Only Need a Quart. Principle #6. It Shouldn’t Only Be About Money. Principle #7. Embrace Fear, Never Reach for a Gallon When You Only Need a Quart. PART TWO: MAKING THE RIGHT DECISIONS. Principle #8. Never Bet the Farm. Principle #9. Don't Spend a Dollar When a Dime Will Do. Principle #10. Always Tap a Bridge Before Crossing. Principle #11. Only Fools Fly Without a Net. Principle #12. Connect but Protect, Don’t Spend a Dollar When a Dime Will Do. Principle #13 Buddy Up Principle. Principle #14 Learn to Play the Gray Principle. Principle #15 Plan a Timely Exit. Final Words. An Entrepreneur’s Guidebook. University Centers. Selected Web Sites. Selected Books. References. Index. |