"…an important book because it teaches us lessons from the history of health communications and moves us forward." (PsycCritiques, 08/08/2007)

"This is one of the most understandable, useful, and practical texts available to assist with developing, implementing, and evaluating community health programs." (Choice, February 2007)

"We recommend that public health directors make this book required reading for everyone in their communications department." (New England Journal of Medicine, February 15, 2007)