All You Really Need to Know About Donor Relationship Development.

Chapter One: Playing Smart and Preparing for Action.

The Trouble with Fundraising; Plus 15 Things I’d Do If I Were the New Head of Donor Development.

Chapter Two: Right from the Start.

10 Concepts That Will Ensure Your Thinking Is Sound.

Chapter Three: Keep Revisiting the Basics.

19 Gold Nuggets: The Solid Foundations of Fundraising.

Chapter Four: Getting Your Messages Spot On: Appreciated, Understood, and Remembered.

14 Keys to Communications That Reach In and Grab Audiences.

Chapter Five: What’s Essential?

12 Important Things to Think of When Relating to Your Donors.

Chapter Six: What Underpins It All?

6 Vital Characteristics of the Effective Relationship Fundraiser.

Chapter Seven: What’s Next?

13 Things That Will Be Coming Your Way.

Acknowledgments.

When It Comes to Saying Thank You, This Book Practices What It Preaches.

About the Author.