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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.
Gary Erickson
with Lois Lorentzen
ISBN: 978-0-7879-8671-1
Paperback
368 pages
October 2006
US $19.95 add_to_cart.gif

Other Available Formats: Hardcover
 
Description
Table of Contents
Read Excerpt: Chapter (PDF)
Read Excerpt: Table of Contents (PDF)
Read Excerpt: Index (PDF)
Author Information
 
P rologue.

1 Send Them Home
(Or, Why Walk Away From $60 Million?)

2 The Epiphany Ride
(The Early Years of Clif Bar).

3 A Drifting Boat
(Getting Clif Back on Course).

4 White Road / Red Road
(A Philosophy for Life and Business).

5 Tales From the Road
(Nine Lessons and a Love Story).

6 Solo Climbing
(Maintaining Control for the Long Haul).

7 Sustaining Our Living Company
(Five Aspirations Business Model).

8 Moments of Magic
(The Jazz of Business).

Epilogue.

Appendix.

Resources.

Acknowledgments.

Index.

About the Authors.

 
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