Introduction.

1. The Look and Sound of Credibility.

2. So Smart, But Can’t Tailor the Message to the Audience.

3. So Smart, But Doesn’t Get It.

4. So Smart, But Sounds Like She Lacks Executive Presence.

5. So Smart, But Looks Like He Lacks Executive Presence.

6. So Smart, But Thinks He Knows It All.

7. So Smart, But Isn’t a People Person.

8. So Smart, But Lacks Energy and Passion and Drive.

9. So Smart, But Has It Out for Some People: How Management Styles Can Cause Compliance Issues with Lloyd Loomis.

10. Assessing Your Own Credibility: www.essessnet.com.

11. Sixteen Mind-Sets: And Five Seminars You Shouldn’t Take.

12. Parting Thoughts.

Appendix A: Essessnet Question Sets.

Appendix B: The Test for Machiavellianism.

References.

Acknowledgments.

The Author.