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Business Strategy
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josseybass.com
Table of Contents
Foreword.
Introduction. 1 The Corporate Cycle. 2 Profitability vs. Growth. 3 Today vs. Tomorrow. 4 Whole vs. Parts. 5 Breaking the Corporate Cycle. 6 The Next Big Thing. Appendix A: Market Value and Batting Average. Appendix B: Our Research Methodology. Notes. Selected Reading. Acknowledgments. About the Authors. Index.
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