Part One: What Is Transformational Leadership?

Introduction: Ten Mistakes Transformational Leaders Make.

1 The Secret Language of Leadership.

Part Two: The Language of Leadership: Key Enablers.

2 Articulating a Clear, Inspiring Goal.

3 The Leader’s Own Story: Committing to the Goal.

4 Mastering the Audience’s Story.

5 Cultivating Narrative Intelligence.

6 Telling Truthful Stories.

7 Leadership Presence: The Body Language of Leadership.

Part Three: The Language of Leadership: Key Steps.

8 Getting People’s Attention.

9 Stimulating Desire.

10 Reinforcing with Reasons.

11 Continuing the Conversation.

12 Epilogue.

Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996.

Appendix 2: Templates and Exercises.

Appendix 3:What’s Your Narrative Intelligence?

Notes.

Acknowledgments.

About the Author.

Index.