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Nonprofit Management & Leadership
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josseybass.com
Foreword (Joan Blades).
Acknowledgments. Preface: The Promise of Connected Activism. Introduction. Part I: Connectedness in Action. 1. Celebrating Self-Determination: Developing a Mind-Set of Powerfulness. 2. Becoming a Connected Activist: Enhancing the Effectiveness of Social Media. 3. Beyond Bowling Alone: Leveraging Social Networks for Social Change. 4. All Aboard! Embracing the Leveling Effect of Social Media. 5. Embracing Authentic Conversations: Overcoming the Listening Deficit. 6. Powering the Edges: Shifting Power from the Inside Out. 7. Encouraging Individual Activism: Working Together to Optimize Your Efforts. Part II: The Future of Social Change. 8. Peeking into the Digital Future: Balancing the Opportunities Ahead. 9. My Diet Starts Next Tuesday: Embracing a Recipe for Success Now. 10. Are We There Yet? Measuring Progress in New Ways. 11. The Future of Funding: Rethinking Philanthropy and Fundraising Using Social Media. Conclusion: Moving Forward as a Connected Activist. Resource A: Free Schuylkill River Uses CitizenSpeak to Expand Its Coalition (Jo Lee). Resource B: The Cluetrain Manifesto (Christopher Locke, Doc Searls, David Weinberger, Rick Levine). Notes. The Author. Index. |