The Author.

To Abraham H. Maslow, whose lifetime of learning offered a precious gift to the world..

And to my Joie de Vivre crew, who "seek the peak" with me every day..

Contents.

SECTION I: MASLOW & ME.

Chapter 1: Toward A Psychology of Business.

Chapter 2: Karmic Capitalism.

Chapter 3: The Relationship Truths.

SECTION II: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID.

Chapter 4: Creating Base Motivation.

Chapter 5: Creating Loyalty.

Chapter 6: Creating Inspiration.

SECTION III: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID.

Chapter 7: Creating Satisfaction.

Chapter 8: Creating Commitment.

Chapter 9: Creating Evangelists.

SECTION IV: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID.

Chapter 10: Creating Trust.

Chapter 11: Creating Confidence.

Chapter 12: Creating Pride of Ownership.

SECTION V: PUTTING THE TRUTHS INTO ACTION.

Chapter 13: The Heart of the Matter.

Chapter 14: Creating A Self-Actualized Life.

Acknowledgements.

Author Bio.

References.

Index.