Jossey-Bass::Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

General & Introductory

Nonprofit Management & Leadership

Fundraising & Grants

Boards & Board Development

Public Administration & Management

Marketing & Communications

Finance, Budgeting & Management

Series in Nonprofit

The Mal Warwick Fundraising Series

Jossey-Bass Nonprofit Guidebook Series

The AFP Fund Development Series

The Leader to Leader Institute

The Excellence in Fund Raising Series

The Carver Policy Governance® Series

Kim Klein's Fundraising Series

josseybass.com

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences [E-Book]
Joanne Scheff Bernstein, Philip Kotler (Foreword by)
ISBN: 978-0-7879-9420-4
E-Book
256 pages
December 2006

US $18.99

Important E-Book Information

Other Available Formats: Hardcover

Table of Contents

Author Information

Joanne Bernstein is the executive director of Lake Forest Symphony in Illinois.

If you are an instructor, you may request an evaluation copy for this title.

Find supplements, online resources, and technology solutions for this title on Wiley.com.

More by These Authors John Gerzema, Michael D�Antonio, Philip Kotler (Foreword by)

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live (Hardcover)

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live (E-Book)

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Marketing 3.0: From Products to Customers to the Human Spirit (Hardcover)

Philip Kotler, Joel Shalowitz, MD, MBA, Robert J. Stevens

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System (Hardcover)

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System (E-Book)

Scott M. Davis, Philip Kotler (Foreword by)

The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (E-Book)

The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (Hardcover)

Philip Kotler, David Hessekiel, Nancy Lee

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line (Hardcover)

Philip Kotler, Fernando Trías De Bes

Lateral Marketing: New Techniques for Finding Breakthrough Ideas (Hardcover)

Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition (Hardcover)

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition (E-Book)

Philip Kotler, Nancy Lee

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (E-Book)

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hardcover)

Related Titles

General & Introductory

The Budget-Building Book for Nonprofits: A Step-by-Step Guide for Managers and Boards, 2nd Edition (Paperback)
by Murray Dropkin, Jim Halpin, Bill La Touche

Inspired Philanthropy: Your Step-by-Step Guide to Creating a Giving Plan and Leaving a Legacy, 3rd Edition (Paperback)
by Tracy Gary, Nancy Adess (With), Suze Orman (Foreword by), Kim Klein (Series Editor)

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition (Hardcover)
by Neil G. Kotler, Philip Kotler, Wendy I. Kotler

Tools for Radical Democracy: How to Organize for Power in Your Community (E-Book)
by Joan Minieri, Paul Getsos, Kim Klein

Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture: New Directions for Philanthropic Fundraising, No. 18 (Paperback)
by Margaret M. Maxwell (Editor)

How to Write Successful Fundraising Letters, with CD, 2nd Edition (Paperback)
by Mal Warwick

Cultures of Giving II: How Heritage, Gender, Wealth, and Values Influence Philanthropy: New Directions for Philanthropic Fundraising, No. 8 (Paperback)
by Charles H. Hamilton, Warren R. Ilchman

Share This

Printer-ready version