Jossey-Bass::Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

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Nonprofit Management & Leadership

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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences [E-Book]
Joanne Scheff Bernstein, Philip Kotler (Foreword by)
ISBN: 978-0-7879-9420-4
E-Book
256 pages
February 2007

US $27.95

Important E-Book Information

Other Available Formats: Hardcover

Table of Contents

Author Information

Joanne Bernstein is the executive director of Lake Forest Symphony in Illinois.

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