How do schools compete with television, computer games, and the Internet to engage the hearts and minds of their students? Phil Schlechty argues that we must develop schools where innovation is encouraged, and students are given work that is truly rigorous, relevant, and exciting. In making this transition, educators must move beyond some of the deeply ingrained and negative conceptions that guide so much of their practice. To help them do this, Schlechty offers them the framework, tools, and processes to transform their schools into true learning organizations.