CHELI CERRA, M.Ed., is a school principal, former teacher, mother of two, and the founder of eduville.com. Under her leadership, her schools received an A+ rating from the Florida Department of Education. Cerra has been featured on radio shows around the country as well as in Women's Day magazine and Fox News.

RUTH JACOBY, Ed.D., is the founding principal of the Somerset Academy charter schools for grades pre-K–12, which also received an A+ rating. She has more than thirty years' experience as an administrator and educator in traditional public, private, and charter schools. Both Cerra and Jacoby are public speakers who regularly present at state and national education conferences.