"I believe that any careful reader of (this book) will emerge with a clear sense of those values and principles and enough enthusiasm for what Smith recommends to take his advice and go ahead and implement them." (Journal of Product Innovation Management, 03/2008)

“Speed has always been a critical element in the product design process. But as Preston Smith points out, one must be extraordinarily flexible as well in one’s development and innovation processes.  In the light-speed world we live in today, as Smith so poignantly points out, one’s ability to use intelligent, knowledge-based flexibility is an imperative to winning each day, every day.”—Michael D. Thieneman, executive vice president and chief technology officer, Whirlpool Corporation

 

“Preston’s previous book, Developing Products in Half the Time, was chock-full of time-to-market gems. This one goes further, showing time-to-market in a new light and providing even more wisdom that’s right on for today.”—Chuck Blevins, director, Office of Program Management

LifeScan, Inc. (Johnson & Johnson)

 

 

“Preston provides exceptionally detailed treatment of techniques to help any program manager lead difficult, constantly changing projects. His many examples show how these tools work in the real world.”—Jim Callahan, senior program manager, C-Cor

 

 

“This book addresses what’s concerned me lately: how to make product development more effective and quicker. It emphasizes that project leaders should manage decisions and risk rather than tasks and processes because decisions are what really drive the project.”—James Joseph Snyder, product development manager, Medtronic, Inc.