Home Business Non Profit Education K-12 Higher and Adult Education Public Health and Health Services Spirituality and Religion Parenting and Relationships Psychology
Business
Assessment, Evaluation and Research Methods
General & Introductory
Leadership
Management
Human Resource Development
Organization & Management Theory
Team Building
Consulting
Production Operations Management
Careers
Marketing & Sales
Business Strategy
Personal Career Development
Conflict Resolution & Mediation
Business & Society
 
Join Email Mailing List Join Postal Mailing List
josseybass.com
The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
Michael Dunn
with Chris Halsall
ISBN: 978-0-7879-9832-5
Hardcover
464 pages
March 2009
US $39.95 add_to_cart.gif

Other Available Formats: E-Book
 
Listen to the Podcast

Description
Table of Contents
Read Excerpt 1 (PDF)
Read Excerpt 2 (PDF)
Read Excerpt 3 (PDF)
Author Information
Reviews
 
Michael Dunn is CEO and chairman of Prophet and is responsible for overseeing the firm's strategy, client relationships, and people. He is the co-author (with Scott Davis) of Building the Brand-Driven Business from Jossey-Bass.

Chris Halsall, former Prophet and McKinsey consultant, works and lives in New York City.

 
If you are an instructor, you may request an evaluation copy for this title.
Find supplements, online resources, and technology solutions for this title on Wiley.com.
More by These Authors Scott M. Davis, Michael Dunn, David A. Aaker (Foreword by)
Related Titles

Marketing & Sales
Marketing 3.0: From Products to Customers to the Human Spirit (Hardcover)
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
upsell plus Buy Both and Save 25%!

Buy The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments (List Price = US $39.95)

with The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (List Price = US $34.95)

Total List Price
$74.90
Discounted Price
$56.17
Save $18.73
Cannot be combined with any other offers. Read more of the fine print.
Share This      Printer Ready Printer-ready version