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The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
Michael Dunn
with Chris Halsall
ISBN: 978-0-7879-9832-5
Hardcover
464 pages
March 2009
US $39.95 add_to_cart.gif

Other Available Formats: E-Book
 
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"In The Marketing Accountability Imperative…consultants Michael Dunn and Chris Halsall explains how to gain better returns on your marketing expenditures." —Globe and Mail, April 10, 2009
 
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