“Creative People Must Be Stopped is among the best books ever written about human imagination in the workplace. David Owens is a master innovator, having practiced his craft as a product designer, researcher, teacher, creativity coach, and executive.  The breadth and depth of his experience fills every page of this little gem, which is chock full of hundreds of big and little steps that you can take right now to do more creative work and to lead more innovative teams and organizations.”
—Robert Sutton, Stanford Professor
Author of the New York Times bestseller Good Boss, Bad Boss

“This is no rarefied academic treatment on innovation as an abstract ideal, but a nuts and bolts handbook to dissecting our thought patterns about innovation. Owens dispels the myth that innovation is a binary trait that either exists or does not in a given product, process or business model. Creative People Must be Stopped addresses the myriad ways that novel ideas can fail in the marketplace. Working through a combination of thought experiments and real world examples, the book demonstrates how failures in understanding the context for innovation can prove every bit as deadly to progress as failures of imagination.”
—Mark Rowan, President
Griffin Technology Inc.

“Dave Owens has delivered the survival guide every would-be innovation team requires before entering the fracas battle of bringing ideas to life. Read ‘6 Ways We Kill Innovation’ if you are serious about making stuff and making stuff happen in this dangerous world for good ideas and the creative people who love them.”
—Peter Durand, Alphachimp Studio
Leading expert in graphic facilitation