1. The Context of Innovation: Why Everyone Wants Innovation but No One Wants to Change 3

2. Why Most of Us Are More Creative Than We Think: Individual Innovation Constraints 25

3. Why a Brainstorm Meeting Can Be Worse Than No Meeting at All: Innovation Constraints in Groups 57

4. Why You’ll Never Be a Prophet in Your Hometown: Organizational Innovation Constraints 95

5. If It’s Such a Great Idea, Why Isn’t Our Competitor Doing It? Industry Innovation Constraints 125

6. Why My Innovation Means You Have to Change: Societal Innovation Constraints 157

7. How to Take a Really Hard Problem and Make It Completely Impossible: Technological Innovation Constraints 187

8. When Failure Is Not an Option: Leading an Innovation Strategy 223

Appendix A: Using the Assessment Results 249

Appendix B: Innovation Team Contract Guidelines 255

Appendix C: An Innovation Bookshelf 259

References 261

Acknowledgments 267

About the Author 271

Index 273

This book is dedicated to my lovely ladies, Jennifer, Charlotte, and Adelaide