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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, Revised and Updated [E-Book]
Stephen Denning
ISBN: 978-1-1180-0878-2
E-Book
368 pages
January 2011
US $18.99 add_to_cart.gif

Important E-book Information


Other Available Formats: Hardcover
 
Description
 
How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

  • Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power of the business narrative.