1 The Rise of Pre-Commerce.

2 The Evolution of Pre-Commerce.

3 The Move from Market Research to Customer Insights.

4 Meet the New Influencers.

5 The Secrets to Successful Pre-Commerce Marketing.

6 Building Ambassadors for Your Brands.

7 The Tectonic Plates of the Pre-Commerce World.

8 How Idea Generation Works.

9 Customer Support: The New Revenue Stream.

10 Politics and Business: Reshaping Our Beliefs.

11 Creating Your Intellectual Network.

12 Antibodies, Enablers, and Heroes.

Conclusion: Getting Started.

Endnotes.

Acknowledgments.

About the Author.

Index.