Jossey-Bass::Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences [E-Book]
Joanne Scheff Bernstein, Philip Kotler (Foreword by)
ISBN: 978-1-1180-4682-1

E-Book

320 pages
January 2011

US $18.99

Important E-book Information

Other Available Formats: Hardcover

Table of Contents

Author Information

Joanne Bernstein is the executive director of Lake Forest Symphony in Illinois.

If you are an instructor, you may request an evaluation copy for this title.

Find supplements, online resources, and technology solutions for this title on Wiley.com.

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