Preface xiii

Acknowledgments xvii

About the Author xxi

Introduction 1

Part One: How Sustainability Creates Value 17

1. Sustainable Companies Are Market Leaders 19

2. Sustainable Market Leaders Compete on Sustainability 31

3. Competing on Sustainability Creates Value 51

Part Two: How to Create Value in Your Organization 83

4. Crafting Sustainability Strategy 85

5. Leading Strategy and Management Efforts 113

6. Embedding Sustainability into the Value Chain 141

7. Analyzing and Communicating Performance 177

8. Renewing Sustainability Efforts 195

9. Keeping Sustainable and Agile 209

Appendix A: Research Methodology 221

Appendix B: Interviewees 225

Appendix C: Interview Protocol 227

Notes 229

Index 237