Foreword xi

Acknowledgments xiii

Introduction 1

The Concepts and Mechanics of Fundraising 5

Understanding How Endowments Work 9

Significance of Contemporary Philanthropy in Higher Education 10

The Great Wealth Transfer 13

An Organizational Guide to the Rest of the Monograph 14

The Influence of Philanthropy on American Higher Education 17

British Support for the Creation of American Higher Education 18

Support from the American Colonies 19

Influence of Individual Donors 20

Issues of Donors’ Control 24

Giving as a Collective: Alumni Giving and the Beginning of Systematic Solicitation 24

Conclusion 26

Who Is Philanthropic? Philanthropy by Nontraditional Donors 27

Overview of the Landscape 28

African American Giving and Philanthropy 29

Latino Philanthropy 35

Asian American Philanthropy 37

American Indian Philanthropy 39

Conclusion 39

Women and Philanthropy 41

Volunteering 43

Giving Decisions Among Couples 44

Organizational Choice 44

Conclusion 45

What Guides the Study of Philanthropy and Fundraising? 47

Motivations 48

Conclusion 63

Engaging Students and Young Alumni: The Importance of Cultivating the Next Generation of Donors 65

Giving Across the Generations 67

Engaging Youth in Philanthropy 68

Who Gives? 71

Adding Science to the Art of Fundraising: The Power of Using Data in Fundraising Strategy 74

A Critical Look at Philanthropic Giving 79

Conclusion and Challenges for Future Research 85

Notes 91

Appendix A: Fundraising Mechanics 93

Appendix B: Philanthropic Research Resources 99

References 107

Supplemental Bibliography 129

Name Index 143

Subject Index 149

About the Author 155