Editor's note by Warren Bennis xiii

Foreword by John A. Byrne xv

Prologue xxi

1 It's All About Who 1

2 The ABC's of People 11

3 Building a Rich, Deep, and Ethical Culture 21

4 What Happens When You Ignore Culture, People, and Values 33

5 What I Learned from Peter Drucker 51

6 Killing Yourself for Your Customer 69

7 Principles Make a Difference 79

8 Factbooks: Key to Personal Discipline 89

9 Why We Swung Our Acquisitions Bat to Hit Singles, Not Home Runs 95

10 Lighting Candles 103

11 A Gospel of Wealth 115

12 Using Business Ideas in the Social Sector 121

13 An Olive Tree 129

14 Yes, I Can! 137

15 Some Beacons to Steer By 147

16 If I Could Do It Over Again . . . 157

Appendix 163

Acknowledgments 173

The authors 179

Index 181