Preface ix

1 SUCCESS 1

2 PROSPERITY 19

3 CULTURE 31

4 VALUES 49

5 ACTING ETHICALLY 65

6 THE ENVIRONMENT 79

7 COMMERCE 95

8 SUSTAINABILITY 117

9 STRENGTHS AND WEAKNESSES 133

10 RESPONSIBILITY 147

11 AWARENESS 159

Notes 177

Acknowledgments 179

About the Authors 183

Index 187