Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations.

Important topics covered include:

• Annual dollar and participation goals
• Board engagement
• Committee objectives
• First-year plans
• Direct mail appeals
• Quantifiable objectives
• Staff  retreats
• Monitoring progress
• Outreach to diverse audiences
• Volunteer involvement
• Analysis and evaluation

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.